🔥 It was a privilege to join these three legends last week for a thought-provoking panel on ‘Using Data & AI for Corporate Branding':
📚 Katherine Melchior Ray - Former CMO of Shiseido & Babbel, UC Berkeley Haas professor, and co-author of "Brand Global, Adapt Local"
🎯 Nataly Kelly - CMO at Zappi, former HubSpot VP, and the other brilliant mind behind "Brand Global, Adapt Local"
⚡ Laura Ries - Chairwoman at RIES, taught brand positioning in 60+ countries, and author of 7 branding books, including the upcoming "The Strategic Enemy"
Sitting alongside women who've shaped marketing at Nike, Louis Vuitton, Gucci, HubSpot, and literally defined positioning strategy was both humbling and energizing.
Some key highlights:
"Insight doesn't live in the data, it lives in the interpretation."
"The future of marketing isn't choosing between AI and human intelligence. It's about using AI to amplify cultural intelligence."
What an honor to contribute my perspective on scaling AI-powered brands alongside these marketing giants! 🚀
Watch here:
https://www.datacamp.com/resources/webinars/using-data-and-ai-for-corporate-branding
📚 Katherine Melchior Ray - Former CMO of Shiseido & Babbel, UC Berkeley Haas professor, and co-author of "Brand Global, Adapt Local"
🎯 Nataly Kelly - CMO at Zappi, former HubSpot VP, and the other brilliant mind behind "Brand Global, Adapt Local"
⚡ Laura Ries - Chairwoman at RIES, taught brand positioning in 60+ countries, and author of 7 branding books, including the upcoming "The Strategic Enemy"
Sitting alongside women who've shaped marketing at Nike, Louis Vuitton, Gucci, HubSpot, and literally defined positioning strategy was both humbling and energizing.
Some key highlights:
"Insight doesn't live in the data, it lives in the interpretation."
"The future of marketing isn't choosing between AI and human intelligence. It's about using AI to amplify cultural intelligence."
What an honor to contribute my perspective on scaling AI-powered brands alongside these marketing giants! 🚀
Watch here:
https://www.datacamp.com/resources/webinars/using-data-and-ai-for-corporate-branding
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