There’s no such thing as a “silver bullet campaign” in marketing.

💡 There’s no such thing as a “silver bullet campaign” in marketing.

One of the most common interview questions growth marketers get is:
👉 “Can you tell me about a campaign you did that was hugely successful?”

It might sound smart. It’s not.
It screens for storytelling skills— great if you’re hiring a product marketer.
And perhaps lying skills…. Because  I bet the results were not nearly as great as the candidate will make them sound…
More importantly, it completely misses what growth marketing is actually about

Real growth isn’t built on silver bullets, viral moments, or flash-in-the-pan campaigns.
If you think Coca-Cola has a higher market share over Pepsi because of a better Super Bowl ad, you’re missing the plot.

Growth marketing is about building systems that compound.

📍Understand how your buyers buy
📍Meet them at every stage of their buyer journey
📍Show up on the channel they use at that stage
📍Deliver the right message for that buying stage
📍Improve each touchpoint by just 5% — again and again

Start with the lowest-cost channel, highest conversion stage.
Optimize. Automate. Move one layer up the funnel,
Add a more expensive channel. Add a persona. Test a new variant.
Iterate on copy, targeting, design.
Free up budget through efficiency gains.
Reinvest in bold experiments.

👉 Evergreen beats adrenaline every time.

Stop chasing the splash.
Start building systems that scale.
Ask better interview questions

________________
♻️ Share this with your network
​💬 Add your comments below
➕ Follow me Benoîte Yver for more.

---