🚨 The secret to effective homepage taglines? Stop trying to be clever.
👉 Simply state what your company sells.
Examples:
📧 "Email marketing automation for ecommerce brands."
📦 "Inventory management software for small restaurants."
🎯 "Sales enablement platform for B2B tech companies."
Revolutionary, I know.
Oh, and you can A/B test all you want…It just works. Here's why:
✅ Benefit #1: Higher-Intent Traffic.
Your homepage becomes optimized for search engines and LLMs.
→ More prospects actively searching for your solution will actually find you.
(Wasn't that the goal all along?)
✅ Benefit #2: Higher Qualified Demo Requests.
Prospects immediately understand what you do, leading to more qualified demo requests.
No more confused visitors bouncing after 5 milliseconds.
No more wasting your reps' time on bad fits.
"But we need to differentiate from our competition!"
Valid point, given every startup now has 10 copycats.
💡 Solution? If your differentiator doesn't fit in your tagline, use the sub-tagline. Problem solved.
I get it. There's an entire cottage industry of messaging consultants trying to complicate this simple truth. Oh, and your founder wants to "create a category"... and you end up with buzzword-filled word salad 🥗 that sounds like [placeholder for your least liked political figure].
Or worse - you land on a meaningless platitude.
🤦♂️ Do you really think "grow faster and work smarter" will bring you more sales? (Thanks for the example, Salesforce)
Salesforce can get away with vague messaging. Everyone already knows what Salesforce does. 👉But your startup? Not Salesforce yet.
🔵 Clear beats clever. Every time.
💬 What's the most buzzword-filled SaaS tagline you've seen recently?
Drop them below - the Buzzword Bingo Championship is ON. 🎯
________________
♻️ Share this with your network
➕ Follow Benoîte Yver for more.
👉 Simply state what your company sells.
Examples:
📧 "Email marketing automation for ecommerce brands."
📦 "Inventory management software for small restaurants."
🎯 "Sales enablement platform for B2B tech companies."
Revolutionary, I know.
Oh, and you can A/B test all you want…It just works. Here's why:
✅ Benefit #1: Higher-Intent Traffic.
Your homepage becomes optimized for search engines and LLMs.
→ More prospects actively searching for your solution will actually find you.
(Wasn't that the goal all along?)
✅ Benefit #2: Higher Qualified Demo Requests.
Prospects immediately understand what you do, leading to more qualified demo requests.
No more confused visitors bouncing after 5 milliseconds.
No more wasting your reps' time on bad fits.
"But we need to differentiate from our competition!"
Valid point, given every startup now has 10 copycats.
💡 Solution? If your differentiator doesn't fit in your tagline, use the sub-tagline. Problem solved.
I get it. There's an entire cottage industry of messaging consultants trying to complicate this simple truth. Oh, and your founder wants to "create a category"... and you end up with buzzword-filled word salad 🥗 that sounds like [placeholder for your least liked political figure].
Or worse - you land on a meaningless platitude.
🤦♂️ Do you really think "grow faster and work smarter" will bring you more sales? (Thanks for the example, Salesforce)
Salesforce can get away with vague messaging. Everyone already knows what Salesforce does. 👉But your startup? Not Salesforce yet.
🔵 Clear beats clever. Every time.
💬 What's the most buzzword-filled SaaS tagline you've seen recently?
Drop them below - the Buzzword Bingo Championship is ON. 🎯
________________
♻️ Share this with your network
➕ Follow Benoîte Yver for more.
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