Stop the MQL, SAL, SQL madness.
It’s 2025.
This isn’t just outdated, it’s counterproductive.
Why?
Because they’re noise.
Your teams are wasting precious time tweaking and redefining those constantly.
They’re busywork dressed up as analytics.
How credible could these possibly make your team look?
- MQLs = Congrats, someone downloaded an ebook.
- SALs = SDRs have now some meaningless and unimpactful work to do today.
- SQLs = A mystery threshold that changes every QBR
Meanwhile, you’ve got entire teams analyzing conversion rates between these fake stages built on shaky definitions, hoping it tells them something useful. This is terrible science.
Why not incentivize your marketing team with the ultimate prize?
💳 Self-serve revenue
🤝 Marketing-sourced closed-won deals
That’s what the board cares about.
Want leading indicators?
Track ICP-fit free trials and demo requests, and monitor conversion to qualified pipe.
Drop the MQL/SAL/SQL theater.
Go build pipeline that closes.
________________
♻️ Share this with your network
➕ Follow me Benoîte Yver for more.
It’s 2025.
This isn’t just outdated, it’s counterproductive.
Why?
Because they’re noise.
Your teams are wasting precious time tweaking and redefining those constantly.
They’re busywork dressed up as analytics.
How credible could these possibly make your team look?
- MQLs = Congrats, someone downloaded an ebook.
- SALs = SDRs have now some meaningless and unimpactful work to do today.
- SQLs = A mystery threshold that changes every QBR
Meanwhile, you’ve got entire teams analyzing conversion rates between these fake stages built on shaky definitions, hoping it tells them something useful. This is terrible science.
Why not incentivize your marketing team with the ultimate prize?
💳 Self-serve revenue
🤝 Marketing-sourced closed-won deals
That’s what the board cares about.
Want leading indicators?
Track ICP-fit free trials and demo requests, and monitor conversion to qualified pipe.
Drop the MQL/SAL/SQL theater.
Go build pipeline that closes.
________________
♻️ Share this with your network
➕ Follow me Benoîte Yver for more.
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