Attribution is dying. MMM is back.
For years, we trusted pixel-perfect attribution models.
But privacy laws, walled gardens, and signal loss have broken the old systems.
Now smart marketers are re-learning a classic skill:
📊 Marketing Mix Modeling (a.k.a Media Mix Modeling) is the art of connecting marketing to revenue without needing cookies, pixels, or clickstream data.
MMM isn’t old-fashioned. Modernized with AI, faster computation, and real-time updates: it might well be the future.
If you want to survive the next decade of marketing, you won't just be good at attribution.
You'll be great at building your own econometrics engine.
How are you measuring your marketing channel effectiveness today? Please comment below!
________________
♻️ Share this with your network
➕ Follow Benoîte Yver for more.
For years, we trusted pixel-perfect attribution models.
But privacy laws, walled gardens, and signal loss have broken the old systems.
Now smart marketers are re-learning a classic skill:
📊 Marketing Mix Modeling (a.k.a Media Mix Modeling) is the art of connecting marketing to revenue without needing cookies, pixels, or clickstream data.
MMM isn’t old-fashioned. Modernized with AI, faster computation, and real-time updates: it might well be the future.
If you want to survive the next decade of marketing, you won't just be good at attribution.
You'll be great at building your own econometrics engine.
How are you measuring your marketing channel effectiveness today? Please comment below!
________________
♻️ Share this with your network
➕ Follow Benoîte Yver for more.
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