If you’re a CMO under pressure to increase “marketing efficiency” numbers:
Here’s earth-shattering 💡IDEA #2:
👉 Double down on low-cost channels… duh.
Organic search. Email. Social. Review sites.
Everyone’s panicking about SEO dying post-Gemini.
But the truth? Organic is still the biggest driver of inbound pipeline.
And the SEO work you do now also feeds Gemini, ChatGPT, Claude, etc.
Yet so many $100M+ startups with 30+ marketers still:
❌ Don’t rank for their core category keywords
❌ Don't appear in AI responses for relevant queries
❌ Haven't mapped and are not monitoring how they rank for their keyword universe
❌ Have marketers (product or growth) with zero SEO knowledge
If 40%+ of your inbound pipeline isn’t coming from SEO + LLMs, you’re leaving money on the table — and driving your CAC up.
Same goes for email:
Are your emails valuable? Would your ICP miss them if they stopped coming? Or are you just adding to the noise?
And review sites?
You don’t need to pay G2 or Gartner.
Ask your happiest customers for reviews.
A $25 gift card goes a long way — and it’s cheaper than a Gartner subscription and might help on the LTV part of the equation
Want better LTV/CAC?
Start by owning the free(ish) channels your buyers already trust. 🥂
________________
♻️ Share this with your network
💬 Add your comments below
➕ Follow me Benoîte Yver for more.
Here’s earth-shattering 💡IDEA #2:
👉 Double down on low-cost channels… duh.
Organic search. Email. Social. Review sites.
Everyone’s panicking about SEO dying post-Gemini.
But the truth? Organic is still the biggest driver of inbound pipeline.
And the SEO work you do now also feeds Gemini, ChatGPT, Claude, etc.
Yet so many $100M+ startups with 30+ marketers still:
❌ Don’t rank for their core category keywords
❌ Don't appear in AI responses for relevant queries
❌ Haven't mapped and are not monitoring how they rank for their keyword universe
❌ Have marketers (product or growth) with zero SEO knowledge
If 40%+ of your inbound pipeline isn’t coming from SEO + LLMs, you’re leaving money on the table — and driving your CAC up.
Same goes for email:
Are your emails valuable? Would your ICP miss them if they stopped coming? Or are you just adding to the noise?
And review sites?
You don’t need to pay G2 or Gartner.
Ask your happiest customers for reviews.
A $25 gift card goes a long way — and it’s cheaper than a Gartner subscription and might help on the LTV part of the equation
Want better LTV/CAC?
Start by owning the free(ish) channels your buyers already trust. 🥂
________________
♻️ Share this with your network
💬 Add your comments below
➕ Follow me Benoîte Yver for more.
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