If you’re a CMO under pressure to increase “marketing efficiency” numbers:
Here’s 💡IDEA #8
👉 Use AI: Expect more output from your comms, product & content marketing teams without increasing headcount
📰 Comms Teams:
Those press releases no journalist reads? Your favorite LLM can write them in seconds, clean, polished, and on-brand.
The team wants to hire regional PR managers and PR agencies across the globe ? LLMs speak every language. And ‘mail merge’ even existed before AI Agents… That’s not scale. That’s madness.
🧠 Product Marketing
Competitive Intelligence? 🕵️
Chatgpt and Gemini Deep Research can scour the entire internet and aggregate insights on all your competitors. No research team can match that depth or speed.
Landing page copy? 📄
Feed your value props and differentiators to AI, and watch conversion-ready copy emerge. No copywriter or content team needed to polish every word endlessly.
Content strategy + production? ✍️
Strategy? ask your favorite LLM. The output will rival most Heads of Content's
Execution?: Everyone in your org can now write: sales, product, engineering, customer success. People with real insights no longer need middlemen. AI gives everyone the power to articulate their expertise. So do you need more content marketers with perfect prose but zero product depth? Probably not.
📈 Bottom line: if your team is asking for more headcount, ask for more leverage instead.
AI didn’t replace your team. It just gave them superpowers.
💪 To lower CACs and marketing teams that punch way above their weight class! 🥊
________________
♻️ Share this with your network
➕ Follow me Benoîte Yver for more.
Here’s 💡IDEA #8
👉 Use AI: Expect more output from your comms, product & content marketing teams without increasing headcount
📰 Comms Teams:
Those press releases no journalist reads? Your favorite LLM can write them in seconds, clean, polished, and on-brand.
The team wants to hire regional PR managers and PR agencies across the globe ? LLMs speak every language. And ‘mail merge’ even existed before AI Agents… That’s not scale. That’s madness.
🧠 Product Marketing
Competitive Intelligence? 🕵️
Chatgpt and Gemini Deep Research can scour the entire internet and aggregate insights on all your competitors. No research team can match that depth or speed.
Landing page copy? 📄
Feed your value props and differentiators to AI, and watch conversion-ready copy emerge. No copywriter or content team needed to polish every word endlessly.
Content strategy + production? ✍️
Strategy? ask your favorite LLM. The output will rival most Heads of Content's
Execution?: Everyone in your org can now write: sales, product, engineering, customer success. People with real insights no longer need middlemen. AI gives everyone the power to articulate their expertise. So do you need more content marketers with perfect prose but zero product depth? Probably not.
📈 Bottom line: if your team is asking for more headcount, ask for more leverage instead.
AI didn’t replace your team. It just gave them superpowers.
💪 To lower CACs and marketing teams that punch way above their weight class! 🥊
________________
♻️ Share this with your network
➕ Follow me Benoîte Yver for more.
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