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Increase Marketing Efficiency: Tip #7

4/1/2025

 
If you’re a CMO under pressure to increase “marketing efficiency” numbers:

Here’s 💡IDEA #7

👉 Elevate your message — all the way to the C-suite

Strong product-market fit with power users earns your company the right to exist.

But if you want to extract more value from your customers, engage higher up the org chart: managers of managers, department heads, and yes, the C-suite

The more senior the buyer, the higher the perceived value,  the bigger the budgets.

To earn C-suite mindshare, speak their language:
🧠 Tie your messaging to their strategic initiatives
💡Address their specific pain points
📊 Focus on business outcomes
🎤 Feature their voices in events, case studies, and testimonials
📈 Tell a story CXO would proudly share with their board

Yes, it’s harder to get a CXO on record. It requires the support of your peers in sales, product, and customer success. But that relationship is worth 10x more

➡️ Elevate your message, elevate your brand, elevate your revenue

🥂Here’s to bigger deals, multi-year contracts, and a seat at the table during budgeting season. In other words: higher LTV!

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