If you’re a CMO under pressure to increase “marketing efficiency” numbers:
Here’s 💡IDEA #7
👉 Elevate your message — all the way to the C-suite
Strong product-market fit with power users earns your company the right to exist.
But if you want to extract more value from your customers, engage higher up the org chart: managers of managers, department heads, and yes, the C-suite
The more senior the buyer, the higher the perceived value, the bigger the budgets.
To earn C-suite mindshare, speak their language:
🧠 Tie your messaging to their strategic initiatives
💡Address their specific pain points
📊 Focus on business outcomes
🎤 Feature their voices in events, case studies, and testimonials
📈 Tell a story CXO would proudly share with their board
Yes, it’s harder to get a CXO on record. It requires the support of your peers in sales, product, and customer success. But that relationship is worth 10x more
➡️ Elevate your message, elevate your brand, elevate your revenue
🥂Here’s to bigger deals, multi-year contracts, and a seat at the table during budgeting season. In other words: higher LTV!
________________
♻️ Share this with your network
💬 Add your comments below
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Here’s 💡IDEA #7
👉 Elevate your message — all the way to the C-suite
Strong product-market fit with power users earns your company the right to exist.
But if you want to extract more value from your customers, engage higher up the org chart: managers of managers, department heads, and yes, the C-suite
The more senior the buyer, the higher the perceived value, the bigger the budgets.
To earn C-suite mindshare, speak their language:
🧠 Tie your messaging to their strategic initiatives
💡Address their specific pain points
📊 Focus on business outcomes
🎤 Feature their voices in events, case studies, and testimonials
📈 Tell a story CXO would proudly share with their board
Yes, it’s harder to get a CXO on record. It requires the support of your peers in sales, product, and customer success. But that relationship is worth 10x more
➡️ Elevate your message, elevate your brand, elevate your revenue
🥂Here’s to bigger deals, multi-year contracts, and a seat at the table during budgeting season. In other words: higher LTV!
________________
♻️ Share this with your network
💬 Add your comments below
➕ Follow me Benoîte Yver for more.