As a CMO facing pressure to increase “marketing efficiency” numbers:
Here is 💡IDEA #6:
👉 Flatten your org chart. Embrace the Jensen Huang model.
Take a page from NVIDIA’s Jensen Huang, who famously runs a $1T company with just 40 direct reports.
His philosophy?
Fewer layers = empowered teams = faster decisions = better outcomes
In bloated marketing orgs:
🎯 Strategy is set by execs
🗣 Filtered by VPs
📤 Delegated by Directors
📥 Handed to Sr. Managers
🤷♂️ Outsourced to agencies who’ve never even sat in a company meeting
The result?
📉 Misalignment
📉 Slow execution
📉 Bloated headcount
📉 Fuzzy accountability
📉 Higher cost, lower output
Here’s the fix:
💥 Flatten the org
💥 Bring senior ICs closer to the action
💥 Empower doers — not just gatekeepers and PowerPoint makers
💥 Promote leaders who can execute, not just manage
💥 Coach them to report on what matters to you
The results?
✅ Marketing velocity compounds with every layer you remove
✅ You get better line of sight into what’s happening in your org— not just a stream of CYA reports
✅ Your org runs cheaper and more effectively, without sacrificing output
🍾 Here’s to better LTV/CAC — and fewer Monday status meetings.
________________
♻️ Share this with your network
💬 Add your comments below
➕ Follow me Benoîte Yver for more.
Here is 💡IDEA #6:
👉 Flatten your org chart. Embrace the Jensen Huang model.
Take a page from NVIDIA’s Jensen Huang, who famously runs a $1T company with just 40 direct reports.
His philosophy?
Fewer layers = empowered teams = faster decisions = better outcomes
In bloated marketing orgs:
🎯 Strategy is set by execs
🗣 Filtered by VPs
📤 Delegated by Directors
📥 Handed to Sr. Managers
🤷♂️ Outsourced to agencies who’ve never even sat in a company meeting
The result?
📉 Misalignment
📉 Slow execution
📉 Bloated headcount
📉 Fuzzy accountability
📉 Higher cost, lower output
Here’s the fix:
💥 Flatten the org
💥 Bring senior ICs closer to the action
💥 Empower doers — not just gatekeepers and PowerPoint makers
💥 Promote leaders who can execute, not just manage
💥 Coach them to report on what matters to you
The results?
✅ Marketing velocity compounds with every layer you remove
✅ You get better line of sight into what’s happening in your org— not just a stream of CYA reports
✅ Your org runs cheaper and more effectively, without sacrificing output
🍾 Here’s to better LTV/CAC — and fewer Monday status meetings.
________________
♻️ Share this with your network
💬 Add your comments below
➕ Follow me Benoîte Yver for more.
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