As a CMO facing pressure to increase “marketing efficiency” numbers:
Here is 💡IDEA #5:
👉 Build a community of your buyers and users
Looking for a cost-effective way to increase LTV?
Help your customers win — in their jobs, careers, and networks.
The most effective marketing isn’t another ad campaign.
It’s building a place where your buyers learn, grow, and connect — with each other and with you.
What does that look like?
✅ Help them get better at their craft
✅ Give them content that actually levels them up
✅ Introduce them to peers they can learn from
✅ Promote their wins — inside and outside your product
✅ Create opportunities for them to shine: panels, AMAs, case studies, conferences
✅ Listen to their pain points — and let that inform your product roadmap
Give your users superpowers — but not so many that the tool runs itself.
(Yes, that’s the Salesforce / Marketo / Alteryx playbook: complex enough to require power users, sticky enough to become indispensable.)
And here’s the long game:
📈 You help them get promoted, win awards, or land their next job
📈 They take you with them
📈 Your product becomes their default wherever they go
📈You become part of their professional identity
The smartest CMOs increase LTV by creating environments where customers:
- Become more valuable over time
- Advocate passionately for your solution
- Depend on your ecosystem for career advancement
- Resist churn because of relationships, not just features
🍾 Here’s to better LTV/CAC.
________________
♻️ Share this with your network
➕ Follow me Benoîte Yver for more.
Here is 💡IDEA #5:
👉 Build a community of your buyers and users
Looking for a cost-effective way to increase LTV?
Help your customers win — in their jobs, careers, and networks.
The most effective marketing isn’t another ad campaign.
It’s building a place where your buyers learn, grow, and connect — with each other and with you.
What does that look like?
✅ Help them get better at their craft
✅ Give them content that actually levels them up
✅ Introduce them to peers they can learn from
✅ Promote their wins — inside and outside your product
✅ Create opportunities for them to shine: panels, AMAs, case studies, conferences
✅ Listen to their pain points — and let that inform your product roadmap
Give your users superpowers — but not so many that the tool runs itself.
(Yes, that’s the Salesforce / Marketo / Alteryx playbook: complex enough to require power users, sticky enough to become indispensable.)
And here’s the long game:
📈 You help them get promoted, win awards, or land their next job
📈 They take you with them
📈 Your product becomes their default wherever they go
📈You become part of their professional identity
The smartest CMOs increase LTV by creating environments where customers:
- Become more valuable over time
- Advocate passionately for your solution
- Depend on your ecosystem for career advancement
- Resist churn because of relationships, not just features
🍾 Here’s to better LTV/CAC.
________________
♻️ Share this with your network
➕ Follow me Benoîte Yver for more.
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