As a CMO facing pressure to increase “marketing efficiency” numbers,
Here is 💡IDEA #4:
👉 Go on a Marketing Agency Detox - Bring back the Magic In-House!
CMOs, are you running an agency network or a marketing team? Let's count:
+ One agency for Google Ads 🎯
+ Another for your podcast 🎙️
+ A third for rebranding 🎨
+ Yet another for your website (with a side of expensive maintenance) 💻
+ Don't forget the Marketo/HubSpot wizards 🧙♂️
+ Oh, and the messaging and positioning gurus 📢
+ Content writers, anyone? ✍️
+ PR agencies (one for any part of the globe) 🌎
+ SEO advisors (to remind your team to add keywords to your H1s) 🔍
Your in-house team? They're just busy managing managers who manage agencies. 🤯
Meanwhile, your CEO grumbles about misalignment. Why? Because these agencies aren't in the trenches with your product and sales teams. They're juggling clients, not immersing themselves in the details of your product and your company's DNA.
Here's a wild idea: What about hiring marketers who are passionate about the company’s products and mission and who can actually do the work? 🚀
Time to transform your marketing department from an agency liaison office to a powerhouse of talent. Bring the skills in-house, cut the middlemen, and watch your efficiency soar.
To better LTV/CAC and a leaner, meaner marketing machine! 💪
________________
♻️ Share this with your network
➕ Follow me Benoîte Yver for more.
Here is 💡IDEA #4:
👉 Go on a Marketing Agency Detox - Bring back the Magic In-House!
CMOs, are you running an agency network or a marketing team? Let's count:
+ One agency for Google Ads 🎯
+ Another for your podcast 🎙️
+ A third for rebranding 🎨
+ Yet another for your website (with a side of expensive maintenance) 💻
+ Don't forget the Marketo/HubSpot wizards 🧙♂️
+ Oh, and the messaging and positioning gurus 📢
+ Content writers, anyone? ✍️
+ PR agencies (one for any part of the globe) 🌎
+ SEO advisors (to remind your team to add keywords to your H1s) 🔍
Your in-house team? They're just busy managing managers who manage agencies. 🤯
Meanwhile, your CEO grumbles about misalignment. Why? Because these agencies aren't in the trenches with your product and sales teams. They're juggling clients, not immersing themselves in the details of your product and your company's DNA.
Here's a wild idea: What about hiring marketers who are passionate about the company’s products and mission and who can actually do the work? 🚀
Time to transform your marketing department from an agency liaison office to a powerhouse of talent. Bring the skills in-house, cut the middlemen, and watch your efficiency soar.
To better LTV/CAC and a leaner, meaner marketing machine! 💪
________________
♻️ Share this with your network
➕ Follow me Benoîte Yver for more.
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