As a CMO facing pressure to increase “marketing efficiency” numbers:
Here is 💡IDEA #3:
👉 Audit your bloated GTM tech stack
Every quarter:
📈 Pipeline targets go up
🎯 Team creativity runs dry
💡 The fallback? Your team buys another shiny tool to cover up their feeling of inadequacy.
Poor ABM execution?
➡️ “Let’s get 6sense”
Low website conversion?
➡️ “Add Mutiny, Qualified, Intercom, and Chili Piper”
Bad targeting and database issues?
➡️ “Clay will enrich everything.”
Salesforce is messy?
➡️ “Just buy LeanData”
Email deliverability issues?
➡️ “We need a new email tool”
Now that you’ve Frankenstacked 10+ point solutions and lost visibility into your pipeline attribution…
➡️ “Let’s fix attribution with a CDP, ETL, reverse ETL, BI layer, and a full analytics team”
And suddenly, you’ve got an entire department of expensive RevOps MBAs and analytics engineers duct-taping your stack together — and a GTM operation that costs $1M+ a year and is as functional and useful as the Obama Library in 2025.
Time to DOGE your GTM stack
(Ditch Overpriced Gadgets Everywhere)
Keep it simple, return to the basics, and focus on marketing, not tools.
🍾 Here’s to better LTV/CAC.
________________
♻️ Share this with your network
➕ Follow me Benoîte Yver for more.
Here is 💡IDEA #3:
👉 Audit your bloated GTM tech stack
Every quarter:
📈 Pipeline targets go up
🎯 Team creativity runs dry
💡 The fallback? Your team buys another shiny tool to cover up their feeling of inadequacy.
Poor ABM execution?
➡️ “Let’s get 6sense”
Low website conversion?
➡️ “Add Mutiny, Qualified, Intercom, and Chili Piper”
Bad targeting and database issues?
➡️ “Clay will enrich everything.”
Salesforce is messy?
➡️ “Just buy LeanData”
Email deliverability issues?
➡️ “We need a new email tool”
Now that you’ve Frankenstacked 10+ point solutions and lost visibility into your pipeline attribution…
➡️ “Let’s fix attribution with a CDP, ETL, reverse ETL, BI layer, and a full analytics team”
And suddenly, you’ve got an entire department of expensive RevOps MBAs and analytics engineers duct-taping your stack together — and a GTM operation that costs $1M+ a year and is as functional and useful as the Obama Library in 2025.
Time to DOGE your GTM stack
(Ditch Overpriced Gadgets Everywhere)
Keep it simple, return to the basics, and focus on marketing, not tools.
🍾 Here’s to better LTV/CAC.
________________
♻️ Share this with your network
➕ Follow me Benoîte Yver for more.
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