Increase Marketing Efficiency: Tip #1

If you’re a CMO under pressure to increase “marketing efficiency” numbers:
Here’s 💡IDEA #1:

👉 Hire marketers from early-stage startups

These are the folks who:
✅ Built messaging, wrote copy, ran ads, wrangled the website, optimized for search, set up automations, and ran campaigns from start to finish — with their bare hands
✅ Drove growth with no brand equity, no product-market fit, and barely any budget
✅ Developed real marketing instincts — because they saw direct results from their own work
✅ Said “no thanks” to the bloated playbooks:
    ❌ No $75K Forrester TEI report for 100 unqualified leads.
    ❌ No clunky 3-year Marketo contract.
    ❌ No overpriced 6sense subscription collecting dust.
    ❌ No PR firm landing two articles a year in second-rate trade mags.

How will they lower your LTV/CAC?
They’ll:
⚡Spot inefficiencies in your org instantly
⚡Get things done without a 10-person team and three agencies
⚡Bring fresh thinking — not legacy bloat
⚡Deliver outsized results on a lean budget
⚡Oh, and yes — their comp expectations? Lower too.

To better LTV/CAC 🥂
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