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Increase Marketing Efficiency: Tip #3

3/26/2025

As a CMO facing pressure to increase “marketing efficiency” numbers:

Here is 💡IDEA #3:

👉 Audit your bloated GTM tech stack

Every quarter:
📈 Pipeline targets go up
🎯 Team creativity runs dry
💡 The fallback? Your team buys another shiny tool to cover up their feeling of inadequacy.

Poor ABM execution?
➡️ “Let’s get 6sense”

Low website conversion?
➡️ “Add Mutiny, Qualified, Intercom, and Chili Piper”

Bad targeting and database issues?
➡️ “Clay will enrich everything.”

Salesforce is messy?
➡️ “Just buy LeanData”

Email deliverability issues?
➡️ “We need a new email tool”

Now that you’ve Frankenstacked 10+ point solutions and lost visibility into your pipeline attribution…
➡️ “Let’s fix attribution with a CDP, ETL, reverse ETL, BI layer, and a full analytics team”

And suddenly, you’ve got an entire department of expensive RevOps MBAs and analytics engineers duct-taping your stack together — and a GTM operation that costs $1M+ a year and is as functional and useful as the Obama Library in 2025.

Time to DOGE your GTM stack
(Ditch Overpriced Gadgets Everywhere)

Keep it simple, return to the basics, and focus on marketing, not tools.

🍾 Here’s to better LTV/CAC.

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Increase Marketing Efficiency: Tip#2

3/25/2025

If you’re a CMO under pressure to increase “marketing efficiency” numbers:
Here’s earth-shattering 💡IDEA #2:

👉 Double down on low-cost channels… duh.

Organic search. Email. Social. Review sites.

Everyone’s panicking about SEO dying post-Gemini.
But the truth? Organic is still the biggest driver of inbound pipeline.
And the SEO work you do now also feeds Gemini, ChatGPT, Claude, etc.

Yet so many $100M+ startups with 30+ marketers still:
❌ Don’t rank for their core category keywords
❌ Don't appear in AI responses for relevant queries
❌ Haven't mapped and are not monitoring how they rank for their keyword universe
❌ Have marketers (product or growth) with zero SEO knowledge

If 40%+ of your inbound pipeline isn’t coming from SEO + LLMs, you’re leaving money on the table — and driving your CAC up.

Same goes for email:
Are your emails valuable? Would your ICP miss them if they stopped coming? Or are you just adding to the noise?

And review sites?
You don’t need to pay G2 or Gartner.
Ask your happiest customers for reviews.
A $25 gift card goes a long way — and it’s cheaper than a Gartner subscription and might help on the LTV part of the equation

Want better LTV/CAC?
Start by owning the free(ish) channels your buyers already trust. 🥂

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Increase Marketing Efficiency: Tip #1

3/24/2025

If you’re a CMO under pressure to increase “marketing efficiency” numbers:
Here’s 💡IDEA #1:

👉 Hire marketers from early-stage startups

These are the folks who:
✅ Built messaging, wrote copy, ran ads, wrangled the website, optimized for search, set up automations, and ran campaigns from start to finish — with their bare hands
✅ Drove growth with no brand equity, no product-market fit, and barely any budget
✅ Developed real marketing instincts — because they saw direct results from their own work
✅ Said “no thanks” to the bloated playbooks:
❌ No $75K Forrester TEI report for 100 unqualified leads.
❌ No clunky 3-year Marketo contract.
❌ No overpriced 6sense subscription collecting dust.
❌ No PR firm landing two articles a year in second-rate trade mags.

How will they lower your LTV/CAC?
They’ll:
⚡Spot inefficiencies in your org instantly
⚡Get things done without a 10-person team and three agencies
⚡Bring fresh thinking — not legacy bloat
⚡Deliver outsized results on a lean budget
⚡Oh, and yes — their comp expectations? Lower too.

To better LTV/CAC 🥂
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Increase Marketing Efficiency: Tip #3

Increase Marketing Efficiency: Tip#2

Increase Marketing Efficiency: Tip #1

Benoite Yver

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