Early in my career, I got a front-row seat to what world-class brand strategy looks like.
At the Boston Consulting Group (BCG), I had the privilege of working with Michael Silverstein, the legendary strategist behind "Trading Up", "The $10 Trillion Prize", and "Women Want More" (which I had the privilege to help write).
Under his mentorship, I learned how great brands are built:
→ on deep human insight
→ at the intersection of culture and commerce
→ and with global scale in mind from day one.
That experience shaped how I’ve approached brand building ever since, whether repositioning billion-dollar companies or helping emerging brands punch above their weight.
At the Boston Consulting Group (BCG), I had the privilege of working with Michael Silverstein, the legendary strategist behind "Trading Up", "The $10 Trillion Prize", and "Women Want More" (which I had the privilege to help write).
Under his mentorship, I learned how great brands are built:
→ on deep human insight
→ at the intersection of culture and commerce
→ and with global scale in mind from day one.
That experience shaped how I’ve approached brand building ever since, whether repositioning billion-dollar companies or helping emerging brands punch above their weight.
Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
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