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Increase Marketing Efficiency: Tip #6

3/31/2025

 
As a CMO facing pressure to increase “marketing efficiency” numbers:

Here is 💡IDEA #6:

👉 Flatten your org chart. Embrace the Jensen Huang model.

Take a page from NVIDIA’s Jensen Huang, who famously runs a $1T company with just 40 direct reports.

His philosophy?
Fewer layers = empowered teams = faster decisions = better outcomes

In bloated marketing orgs:

🎯 Strategy is set by execs
🗣 Filtered by VPs
📤 Delegated by Directors
📥 Handed to Sr. Managers
🤷‍♂️ Outsourced to agencies who’ve never even sat in a company meeting

The result?

📉 Misalignment
📉 Slow execution
📉 Bloated headcount
📉 Fuzzy accountability
📉 Higher cost, lower output

Here’s the fix:

💥 Flatten the org
💥 Bring senior ICs closer to the action
💥 Empower doers — not just gatekeepers and PowerPoint makers
💥 Promote leaders who can execute, not just manage
💥 Coach them to report on what matters to you

The results?

✅ Marketing velocity compounds with every layer you remove
✅ You get better line of sight into what’s happening in your org— not just a stream of CYA reports
✅ Your org runs cheaper and more effectively, without sacrificing output

🍾 Here’s to better LTV/CAC — and fewer Monday status meetings.

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Increase Marketing Efficiency: Tip #5

3/30/2025

 
As a CMO facing pressure to increase “marketing efficiency” numbers:

Here is 💡IDEA #5:

👉 Build a community of your buyers and users

Looking for a cost-effective way to increase LTV?

Help your customers win — in their jobs, careers, and networks.

The most effective marketing isn’t another ad campaign.
It’s building a place where your buyers learn, grow, and connect — with each other and with you.

What does that look like?

✅ Help them get better at their craft
✅ Give them content that actually levels them up
✅ Introduce them to peers they can learn from
✅ Promote their wins — inside and outside your product
✅ Create opportunities for them to shine: panels, AMAs, case studies, conferences
✅ Listen to their pain points — and let that inform your product roadmap

Give your users superpowers — but not so many that the tool runs itself.
(Yes, that’s the Salesforce / Marketo / Alteryx playbook: complex enough to require power users, sticky enough to become indispensable.)

And here’s the long game:
📈 You help them get promoted, win awards, or land their next job
📈 They take you with them
📈 Your product becomes their default wherever they go
📈You become part of their professional identity

The smartest CMOs increase LTV by creating environments where customers:
- Become more valuable over time
- Advocate passionately for your solution
- Depend on your ecosystem for career advancement
- Resist churn because of relationships, not just features

🍾 Here’s to better LTV/CAC.
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Increase Marketing Efficiency: Tip #4

3/27/2025

 
As a CMO facing pressure to increase “marketing efficiency” numbers,

Here is 💡IDEA #4:

👉 Go on a Marketing Agency Detox - Bring back the Magic In-House!

CMOs, are you running an agency network or a marketing team? Let's count:

+ One agency for Google Ads 🎯
+ Another for your podcast 🎙️
+ A third for rebranding 🎨
+ Yet another for your website (with a side of expensive maintenance) 💻
+ Don't forget the Marketo/HubSpot wizards 🧙‍♂️
+ Oh, and the messaging and positioning gurus 📢
+ Content writers, anyone? ✍️
+ PR agencies (one for any part of the globe) 🌎
+ SEO advisors (to remind your team to add keywords to your H1s) 🔍

Your in-house team? They're just busy managing managers who manage agencies. 🤯

Meanwhile, your CEO grumbles about misalignment. Why? Because these agencies aren't in the trenches with your product and sales teams. They're juggling clients, not immersing themselves in the details of your product and your company's DNA.

Here's a wild idea: What about hiring marketers who are passionate about the company’s products and mission and who can actually do the work? 🚀

Time to transform your marketing department from an agency liaison office to a powerhouse of talent. Bring the skills in-house, cut the middlemen, and watch your efficiency soar.

To better LTV/CAC and a leaner, meaner marketing machine! 💪

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Increase Marketing Efficiency: Tip #3

3/26/2025

 
As a CMO facing pressure to increase “marketing efficiency” numbers:

Here is 💡IDEA #3:

👉 Audit your bloated GTM tech stack

Every quarter:
📈 Pipeline targets go up
🎯 Team creativity runs dry
💡 The fallback? Your team buys another shiny tool to cover up their feeling of inadequacy.

Poor ABM execution?
➡️ “Let’s get 6sense”

Low website conversion?
➡️ “Add Mutiny, Qualified, Intercom, and Chili Piper”

Bad targeting and database issues?
➡️ “Clay will enrich everything.”

Salesforce is messy?
➡️ “Just buy LeanData”

Email deliverability issues?
➡️ “We need a new email tool”

Now that you’ve Frankenstacked 10+ point solutions and lost visibility into your pipeline attribution…
➡️ “Let’s fix attribution with a CDP, ETL, reverse ETL, BI layer, and a full analytics team”

And suddenly, you’ve got an entire department of expensive RevOps MBAs and analytics engineers duct-taping your stack together — and a GTM operation that costs $1M+ a year and is as functional and useful as the Obama Library in 2025.

Time to DOGE your GTM stack
(Ditch Overpriced Gadgets Everywhere)

Keep it simple, return to the basics, and focus on marketing, not tools.

🍾 Here’s to better LTV/CAC.

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Increase Marketing Efficiency: Tip#2

3/25/2025

 
If you’re a CMO under pressure to increase “marketing efficiency” numbers:
Here’s earth-shattering 💡IDEA #2:

👉  Double down on low-cost channels… duh.

Organic search. Email. Social. Review sites.

Everyone’s panicking about SEO dying post-Gemini.
But the truth? Organic is still the biggest driver of inbound pipeline.
And the SEO work you do now also feeds Gemini, ChatGPT, Claude, etc.

Yet so many $100M+ startups with 30+ marketers still:
❌ Don’t rank for their core category keywords
❌ Don't appear in AI responses for relevant queries
❌ Haven't mapped and are not monitoring how they rank for their keyword universe
❌ Have marketers (product or growth) with zero SEO knowledge

If 40%+ of your inbound pipeline isn’t coming from SEO + LLMs, you’re leaving money on the table — and driving your CAC up.

Same goes for email:
Are your emails valuable? Would your ICP miss them if they stopped coming? Or are you just adding to the noise?

And review sites?
You don’t need to pay G2 or Gartner.
Ask your happiest customers for reviews.
A $25 gift card goes a long way — and it’s cheaper than a Gartner subscription and might help on the LTV part of the equation

Want better LTV/CAC?
Start by owning the free(ish) channels your buyers already trust.  🥂

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Increase Marketing Efficiency: Tip #1

3/24/2025

 
If you’re a CMO under pressure to increase “marketing efficiency” numbers:
Here’s 💡IDEA #1:

👉 Hire marketers from early-stage startups

These are the folks who:
✅ Built messaging, wrote copy, ran ads, wrangled the website, optimized for search, set up automations, and ran campaigns from start to finish — with their bare hands
✅ Drove growth with no brand equity, no product-market fit, and barely any budget
✅ Developed real marketing instincts — because they saw direct results from their own work
✅ Said “no thanks” to the bloated playbooks:
    ❌ No $75K Forrester TEI report for 100 unqualified leads.
    ❌ No clunky 3-year Marketo contract.
    ❌ No overpriced 6sense subscription collecting dust.
    ❌ No PR firm landing two articles a year in second-rate trade mags.

How will they lower your LTV/CAC?
They’ll:
⚡Spot inefficiencies in your org instantly
⚡Get things done without a 10-person team and three agencies
⚡Bring fresh thinking — not legacy bloat
⚡Deliver outsized results on a lean budget
⚡Oh, and yes — their comp expectations? Lower too.

To better LTV/CAC 🥂
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