💥 Why Your Marketing Strategy Is Quietly Failing
The shift everyone sees coming — but no one is acting on fast enough:
When was the last time you Googled something…
…and actually clicked through to one of the 10 blue links?
Exactly.
The modern B2B buyer journey doesn’t start with a keyword search.
It starts with:
🗣 "Hey Claude, what's the best CRM for a 10-person sales team?"
The SEO playbook is breaking — and the data is already here:
📉 G2 traffic: down 50% post-ChatGPT
📉 Stack Overflow traffic: plummeting
📉 Your website: likely seeing stagnation or slow decay in organic traffic
The reason?
99.9% of future attention won’t be human.
It will be LLM attention.
(A prediction from Andrej Karpathy that feels less like a hot take and more like a calendar reminder.)
The winners?
They’re not just optimizing for keywords.
They’re creating content, data, and experiences that AI models can reference, synthesize, and recommend.
Forget “search engine optimization.”
This is LLM engine optimization.
AEO: AI Engine Optimization.
This is not a future problem.
It’s a right now problem.
The only question is:
📌 Has your marketing strategy acknowledged the shift?
📌 And are you actively solving for it?
________________
♻️ Share this with your network
💬 Add your comments below
➕ Follow me Benoîte Yver for more.
The shift everyone sees coming — but no one is acting on fast enough:
When was the last time you Googled something…
…and actually clicked through to one of the 10 blue links?
Exactly.
The modern B2B buyer journey doesn’t start with a keyword search.
It starts with:
🗣 "Hey Claude, what's the best CRM for a 10-person sales team?"
The SEO playbook is breaking — and the data is already here:
📉 G2 traffic: down 50% post-ChatGPT
📉 Stack Overflow traffic: plummeting
📉 Your website: likely seeing stagnation or slow decay in organic traffic
The reason?
99.9% of future attention won’t be human.
It will be LLM attention.
(A prediction from Andrej Karpathy that feels less like a hot take and more like a calendar reminder.)
The winners?
They’re not just optimizing for keywords.
They’re creating content, data, and experiences that AI models can reference, synthesize, and recommend.
Forget “search engine optimization.”
This is LLM engine optimization.
AEO: AI Engine Optimization.
This is not a future problem.
It’s a right now problem.
The only question is:
📌 Has your marketing strategy acknowledged the shift?
📌 And are you actively solving for it?
________________
♻️ Share this with your network
💬 Add your comments below
➕ Follow me Benoîte Yver for more.
RSS Feed