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In my last few years working with many start-ups, I found the following to be some of the recurring needs that I can help you with:

Content and Brand Services

• Experiment and test branding and messaging ideas
• Conduct a content assessment, and build a content map and strategy
• Develop pieces of long form content based on market research (will conduct the market research)
• Or short form content ( e.g. blog posts)
• Design and produce webinar series
• Write up customer case studies/stories
• Do press releases
• Develop sales enablement material
• Research and develop go-to-market strategy

Demand Generation Services

• Assess effectiveness of current lead flow, set it up from scratch or adjust accordingly as per company’s business and org structure (customer success team, sales teams, inside sales teams, channel team, enterprise, mid-market, or SMB teams etc.)
• Uncover demand generation drivers, and build demand gen. forecast
• Develop campaign strategies aligned with company strategy and  against company revenue goals 
• Design campaign based on brand or lead goals
• Execute cross channel campaigns leveraging current staff or filling any channel gap
• Build nurture campaigns leveraging existing content
• Manage your social media channels
• SEO: develop and execute SEO plan
• Review paid advertising plan; set up, and optimize paid campaign ads over social (twitter, linkedin, facebook) and adword (SEM), as well as retargeting, and other ad networks

Marketing/Sales Ops and Marketing Technology

• Assess current marketing technology stack, and make recommendation
• Instrument your marketing funnels
• Monitor and optimize conversion rates across the full funnel, from visits to active opportunity, or/and active user.
• Build essential set of real time demand generation dashboards: lead volumes, conversions by offer, by channel, campaign ROI
• Experienced in major marketing tools: wordpress, salesforce, marketo, hubspot, act-on, google analytics etc.; can operate and make the most of out of the full technology stack.