All in all, total world e-commerce revenues crossed the $1 trillion mark in 2012 and are anticipated to reach $2 trillion in 2016 according to eMarketer.
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Ecommerce Sales Topped $1 Trillion for First Time in 2012
Asia-Pacific poised to surpass North America in B2C ecommerce spending
Asia-Pacific poised to surpass North America in B2C ecommerce spendingIn 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer.
This year, sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, as Asia-Pacific surpasses North America to become the world's No. 1 market for B2C ecommerce sales.
Sales in North America grew 13.9% to a world-leading $364.66 billion in 2012—a figure expected to increase 12.2% to $409.05 billion this year—as more consumers shifted spending from physical stores to retail and travel websites thanks to lower prices, greater convenience, broader selection and richer product information. But despite strong growth, North America’s share of global sales will drop from 33.5% last year to 31.5% in 2013 as Asia-Pacific surges ahead.
B2C ecommerce sales in Asia-Pacific grew more than 33% to $332.46 billion in 2012. This year, the region will see sales increase by more than 30% to over $433 billion—or more than one-third of all global B2C ecommerce sales.
he rapid growth in Asia-Pacific sales is a result of several factors. Three Asia-Pacific markets—China, India and Indonesia—will see faster B2C ecommerce sales growth than all other markets worldwide this year, while Japan will continue to take a large share of global sales.
China, unsurprisingly, is the primary driver of growth in the region. The country will surpass Japan as the world’s second-largest B2C ecommerce market this year, taking an estimated 14% share of global sales, as its total reaches $181.62 billion, up 65% from $110.04 billion in 2012.
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