B2B Marketing Consultant and Executive
I have a breadth of experience building new businesses, launching new products, scaling ideas, growing global markets and developing joint ventures.
As a consultant at BCG, I provided marketing strategy to client teams to grow their online business, introduce new products, and brands, revive sluggish brands, and enter new and international markets for Fortune 500 and Global 1000 clients.
My experience has spanned product management and marketing, marketing and sales strategy, and digital/mobile marketing within a wide variety of sectors including Enterprise SaaS, pharmaceutical, telecom, consumer packaged goods, retail apparel, and clean-tech energy.
At Medallia, an Enterprise SaaS company in Palo Alto, I ran all of the marketing corporate functions (Field, Digital, Social, Events, PR, Customer Marketing, Ops) and turned a siloed, activity based team, into a high performing, highly collaborative marketing team churning $10M of new opportunities a month.
I love to be challenged and am naturally drawn to business opportunities that enable people to accomplish a few great things.
I oversaw the development of a mobile platform and the design and launch of an e-commerce site for a Fortune 500 company as well as built their B2B business by automating marketing processes, and introducing lead generation programs, building customer engagement campaigns.
At Sagemcom, my team and I led our company to be the first high-speed internet modem vendor with the biggest market share in Europe.
My breadth of experience in M&A, and Joint Ventures enabled me to lead a cross border Joint Venture for two energy companies, and M&A growth strategy for an American IT company with a UK company.